How Agile tunes the marketing machine: Do more with less

Article coming soon - Premise: Most marketing organisations don’t like thinking about operations. A good year for most large agencies and organisations is measured in awards won at Cannes, not in operational efficiency and impact. Recently I worked in the US with a global FMCG organisation and main creative and content partner to cut the time it was taking to produce large global brand campaigns from 14 months to 3, whilst also delivering better campaigns. How? By taking tried and tested techniques from Agile software development, adapting them and then testing them in a Marketing context.